BFA | Visual Communication Design
Hello! I am Joseph Neus, a Visual Communication Design BFA student with a minor in Computing and Digital Technologies. I am a U.S. citizen from a global and cross-cultural background interested in the intersection of technology and visual art. I love to create visual concepts that captivate users and provide them with a meaningful experience. Design thinking is all about empathizing with users and developing creative and meaningful solutions to problems. In the summer of 2022, I was grateful to receive a Nanovic summer research grant, allowing me to explore Italian design in Milan, Italy. It was an amazing experience, and I had the chance to visit Italian design museums and interview prominent Italian designers such as Armando Milani. My thesis project emerged from my experience in Italy.
Critica is an educational platform for modern museums to express personalized critical histories more effectively using emerging technology. It is a third-party application that extends and fosters a network, reducing the costs of developing and producing interactive exhibits. According to the 2022 Annual Survey of Museum-Goers, in an ideal museum experience, 91% of museum visitors selected that they want or do not mind being challenged with content that shares different viewpoints or with complex content about the past or issues today while only 9% of museum visitors listed that they would not want to be challenged at all. Critica aims to challenge users with meaningful and impactful stories that provide depth to artifacts on display and elicit a stronger connection between the artifact and the visitor. This project rethinks how we tell these unrepresented stories in museums to make them more engaging and representative of communities inside and outside a museum.
As an example of critical history, feminism in Italy during the 1970s was pivotal in Italian history. Yet, despite the significance of this movement, it has received little attention compared to other feminist movements, such as the women’s liberation movement in the U.S. By highlighting this chapter in Italy’s history, we can shed light on the struggles and achievements of women who fought for their rights and paved the way for future generations. Moreover, it sparks conversations on the complex nature of feminist movements worldwide and recognizes the ongoing fight for gender equality.